Challenge – Change
Create a digital campaign concept promoting your favorite charity and the work they do.
Videos should be typically 30-60 second spots.
Title: RSPCA “Fetch-A-Match”
With Eliza Minty & Nicole Lavender (RMIT University)
Brand: RSPCA (Royal Society for the Prevention of Cruelty to Animals)
Target Audience: Potential dog owners
Communication Objective: Matching families with the best dogs for them.